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Why Business SMS Marketing Stands Out in Effectiveness
Very few adults in the whole world cannot receive a phone sms when you need them to. Evidently, sms marketing for enterprises is characteristically different in its ability to reach a wide customer base and elicit very desirable reactions. Provided that you’re target customers are voluntarily “opting in,” you can use sms marketing and experience outstanding conversation rates.
Your marketing campaign should include sms tools for reasons such as:
It’s a Direct and Real-Time Channel
SMS is among the most direct messaging channels you can find. It’s always easy and direct to tell where your sms is going and when it arrives if the target is online. In most cases, sms arrives immediately, with 97% of recipients reading it in 15 minutes of delivery. Essentially, sms promotions stand out for their high-quality leads. It’s a great channel for transmitting any time-relevant messaging to your current and future customers.
Easy Shortcodes are Used
You may choose to use simple shortcodes rather than traditional phone numbers to simplify response as well as expand your target database. You need to entice your audience to take the initiative and subscribe, and that involves revealing the shortcode via diverse media, including billboard promotions, advertisements, social media, and print publications. This technique enables prospective customers to internalize your brand’s shortcode and keyword, making it easier for them to engage and respond.
It’s Compatible With Other Channels
All channels that are the backbone of your marketing mix must support each other, sms included. SMS stands out because it can yield an impressive outcome as a standalone channel, while it’s also capable of enhancing promotional activities such as via social networking and email marketing. For instance, you could send sms reminders to prospects so they can open electronic mail they received a couple of hours or days before. You may only need to follow up with a simple message and ask, “have you already read our mail? In this case, you’re reinforcing your email promotions with sms, which can improve email read rates by up to 30%.
SMS is a Great Consumer Survey Tool
If you wish to elicit customer responses via surveys, sms can help a lot. About 31% of users targeted in sms surveys will respond, studies suggest. Their average response time is about 5 minutes. What’s clear here is that sms is an effective channel for researching your customers and understanding them in a few minutes.
You’re missing out on an opportunity to engage your customers directly if you’re not using sms marketing. Over 90 percent of the people you target with sms will open it, meaning that you’re getting high quality leads.