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How to Choose the Right SEO Firm Many people think that it’s easy to choose an SEO firm but it’s not. For example, there are many questionable firms online promising to rank your site on top of Google rankings quickly. However, the reality is that the SEO process takes a couple of months before positive results are attained. Any company promising you quick results most likely uses black hat tactics that won’t last. The last thing any person wants is to engage with companies that employ dark tactics that can only cause your website to be blacklisted from the search engine results pages. The article that follows gives a summary of what to consider before hiring an SEO company. The hope is that using these tactics you help you make the best decision. Promises that can be attained The process of optimizing sites to rank favorably in the search engine results pages takes a bit of time.Therefore, any company promising to rank your website on the first page of Google and other search engines likely uses black hat tactics that have been banned. Although search a firm might fulfill their promise, there is no chance your site will remain remaining at the top of search engine results pages for a long time. Your website will be blacklisted immediately once you are discovered that you’ve cheated the system. You should only work with companies with realistic targets not those that give guarantees.
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Years of experience
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Don’t underestimate the importance of experience when hiring an SEO company Hiring an experienced company to rank your website is critical if you want to get value for your money. This is as a result of the fact that such companies have been around for some time, and know the strategies that work and those that are not effective anymore Also, it is important to remember that the market is full of people who claim to be SEO experts but know very little about the industry. But you shouldn’t just look at experience alone, also look at the track record of the company in terms of ranking clients websites. Evaluate case studies A bona fide SEO agency should not struggle to show case studies of the clients they’ve handled in the past. If a firm can’t produce case studies of previous work, then they are most likely not competent to handle your job, and will probably disappoint you if you contract their services. Does the company have the necessary certification Getting certification from several bodies can benefit a company, even though there is no definite standard when it comes to search engine optimization certification. An SEO agency can improve its reputation through certification from Google, Bing and Yahoo. It’s a good practice to assess how many certificates a company has. SEO firms that do not have any kind of certification are a bit risky and shouldn’t be trusted. If you follow the above mentioned hiring tips, then there is no reason why you cannot hire a top company to rank your site.