News For This Month: Marketers
What is Text Message Marketing?
Text message marketing mostly rely on the use of short message services that’s commonly known to as SMS for delivering marketing communications directly towards consumers. Mobile phone’s reach and popularity gave guarantees that the message is going to be targeted and is going to be delivered to the consumer without going through expensive branding and print media communications. Records and statistics of developed nations actually revealed that 80% of the text message marketing content will be read by the recipient. This has made the text message to be an efficient marketing tool. Even though this is considered to be intrusive and is also considered as a form of spam, this still remains where SMS sending firms managed in sending message across through legal ways and is in fact the reason why they could sell services towards people who are in need of them.
Text message marketing is something that’s focused, brief and well-positioned for people to read while they are on the go. Text message marketing actually engages service providers who could actually help in sending bulk message over the network of different telecom providers. There’s a simple technology in doing this and there are likewise various options which you can choose from. Some of the service providers are able to help in providing two-way interactions and there are others who could restrict it to one way. Most marketing campaigns are made with a particular objective in place. If the marketing message is generating loyalty, it will be able to help knowing the customer demographics and the profile that the message is being sent and if this is only meant to spread brand awareness, then this could be a one way distributive network communication.
Service providers are able to help in designing a registered shortcode for your firm. A benefit that can be obtained from this is that while you are reaching out to your customers, prospects or your targets, they can return or engage back with the sender of the SMS and ask for any information. This could help to determine which customers are serious. This also could help the marketed to measuring out the success of the marketing campaign.
An automated text message marketing campaign could be personalized and this could be real time and immediate. The service providers will also have the ability in sending a message to their customers or targets when there are near the outlet or store of the marketer. This is going to make it real and more attractive to the recipient and could convert to a sale for the outlet. Mobile phone technology being partnered with a good short message writing skill can help to reach target audience easily and one that’s in a low cost.